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And what is WDM doing to ensure it's implementation!
The CAN-SPAM ACT, formally known as Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003,
took effect Jan. 1, 2004. The CAN-SPAM act was designed to curb offensive, misleading and costly bulk e-mail. The
CAN-SPAM Act permits damages against companies that violate the provisions of the law and a federal district court
can also permit damages if it determines that a violation is willful or meets other conditions.
Click here for the complete text of the law.
WDM is making sure to stay on the right side of the CAN-SPAM Act by implementing data management techniques that collect
and maintain opt-out lists. WDM will also be vigilant in the compliance efforts on further CAN-SPAM developments.
According to CAN-SPAM legislation in place, e-mail must meet five basic requirements to avoid being labeled
"unsolicited commercial" e-mail. WDM has gone to great lengths to implement these requirements and will continue to
develop around this important turn of events in e-mail marketing.
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